It’s a candidate’s market in virtually every industry. The United States is in a full-employment period, which means basically anyone who wants to work is employed. For companies, though, this means competition for top talent is insanely fierce.
A company’s career portal is its most powerful tool for attracting employees. It is undeniably an integral part of the candidate experience and can be the differentiating factor when choosing which jobs to pursue. A cluttered, chaotic website paired with a headache-inducing application process will cause candidates to move on. Opportunities are plentiful, after all, so why waste time?
The candidate’s experience is of particular concern when it comes to mobile, one of the top trends noted in the newly released LinkUp white paper Top Career Websites of 2016. The report digs deep to assess each of the top 25 companies from the Fortune 500 sites for performance in crucial areas including visibility, company profile, user experience, helpfulness and mobile-friendliness.
According to a recent study, almost 90 percent of job seekers use their mobile device to search for jobs. In order to make career websites mobile-friendly, portal design should be responsive to a variety of device types, should include a simple mobile-apply solution, and should not require a user to sign in or create an account to browse opportunities and apply. The white paper findings uncovered not all Fortune companies are living up to these basic mobile expectations, and their talent loss may be your company’s gain.
Another notable ranking area is company profile. The most effective company profiles will shape a candidate’s perception and instill a sense of intrigue. Information about an organization’s culture, employees, social media presence and industry awards are essential, but there’s more. As noted in What a Beanbag Can Tell You About Your Careers Website published in ERE Media, career websites should “Use emotional triggers to pull candidates in and empathize with their situation. Make things clear, simple and fun — human emotion will always play a dominant role in the application process.”
A new category in the 2016 white paper is candidate/employee perks. Since job seekers have the upper hand while the country is in full-employment mode, the need to stand out in this category has never been greater. From free snacks to on-site daycare and unlimited vacation, the employee benefits package covers a lot more than major medical, vision and dental insurance these days.
Microsoft excelled in this new category as well as the others, earning the company a second-place ranking overall. Snacks, social clubs, transportation and an open dress code are notable perks not to be outshined by a career website with a near-flawless user experience. One area of weakness: mobile friendliness. (The desktop version appears on a tiny screen after you leave the mobile homepage.)
Which company came in at No. 1? What other emerging trends are helping organizations earn the attention of top talent? Some of the results will surprise you. Learn more by reading LinkUp’s Top Career Websites of 2016, available for download here.